At Ricochet, we believe humans learn through logical and emotional connection. Most learning approaches focus on the logical which generally produces dry, literal lackluster learning. This on the nose approach to learning leaves a major connection opportunity out of the mix. Learning via emotions can be a powerful mechanism for retention and adoption.
At Ricochet, we use Clever Relevance™, our creative service which combines compelling experiences within the brand context to deliver high engagement. We combine the logical and emotional avenues to create learning experiences that engender the desired change in participants from awareness, to skillfulness to proficiency. We develop learning experiences across platforms including for the web and mobile devices. We utilize social engagement to aid in knowledge sharing and in chunked learning.